Better nature, better science, better balance.
High quality proteins & a range of superfoods such as blueberries, cranberries, fish oils and yucca are carefully selected for their key nutritional benefits. These form the base of our recipes and work in tandem with ActivBlend, our proprietary mix of vitamins & minerals, to deliver a nutritionally rich complete & balanced food.
Essential for your pet’s health, lean proteins fuel healthy brain & muscle development.
Rich in vital omegas that nourish the skin & coat.
A natural selection of key vitamins & minerals that help keep your pet healthy & strong.
ActivBlendTM is a unique blend of nutrients, vitamins, minerals & antioxidants that work in tandem with nutrient dense superfoods & essential proteins. This combination of nature & science delivers complete, balanced nutrition that exceeds AAFCO nutritional guidelines and supports healthier lives for pets.
ActivBlend fortifies the product with higher levels of key nutrients that support the defence system, improving immunity for better wellbeing. Targeted nutrients increase the efficiency of your pet’s metabolism to maximise the intake of energy and protein from food.
ProBalance foods with ActivBlend deliver a nutritional profile 20% above the industry standard, AAFCO.
Our nutritional experts have identified key functional vitamins, minerals & nutrients that, at the right levels, can improve pet’s health. With this knowledge, we have created ActivBlend+TM, a high-strength formulation of vitamins & minerals that work hand-in-hand with the quality, natural ingredients to deliver a complete & balanced meal for pets.
ActivBlend+TM contains 40% higher levels of key nutrients such as, DHA, B-Carotene, Biotin, Magnesium, Selenium, Vitamin C & Zinc than ActiveBlend. Our unique formula is tailored to the needs of your furry friends to support visibly healthier, thriving pets.
Quality proteins, macro minerals & essential trace elements for healthy bones, teeth & lean muscle maintenance.
Natural antioxidants & minerals boosted with a select blend of vitamins, including beta-carotene, vitamin C & E, may support a healthy immune system.
Natural prebiotic vegetable fibres & yeast extract may help promote the growth of beneficial bacteria & support healthy digestion.
Formulated with EPA & vitamin D which may help promote joint health & mobility.
Contains DHA and added vitamin A which may help support cognitive functions, promoting mental alertness & sharpness in all life stages.
A balance of Omega 3 & 6 fatty acids plus zinc for healthy skin & a vibrant coat.
Functional benefits vary by product. Please refer to the product page for more specific information.
ProBalance complete & balance pet foods intended for daily feeding have been reviewed and endorsed by the Greencross Vets Nutritional Advisory Panel as complying with the nutritional guidelines set by AAFCO.
So you can be assured you are feeding your pet everything they need to thrive.